Plugins

Demand Side Platform (DSP) integration with DMP

Reach a wider spectrum of audience with more relevant ads by analysing their behavioural pattern, we offer an efficient integration of demand side platform (DSP) with data management platform (DMP).

CMS Integration (Content Management System) with DMP

Increase audience engagement, loyalty to your site, and viewers per page by providing an experience driven website that is relevant to audience previous web experience.

Ecommerce with DMP

Building ideal taxonomies and perfect classification of data will allow ecommerce site to better personalize their content for providing the best user experience.

Ad Server

DMP Manager with audience data can aid in delivering the perfect creative to the targeted audience which in-turn will increase will increase conversion and amplify ROI from ad spending.

Demand Side Platform (DSP) integration with DMP

Reach a wider spectrum of audience with more relevant ads by analysing their behavioural pattern, we offer an efficient integration of demand side platform (DSP) with data management platform (DMP). DMP Manager reduces ad wastages by relating audience data with user activity and optimizes ad buys and delivery. Efficient integration of DMPs with DSPs benefits the all the involved parties; ad agencies, publishers and marketers all benefit hugely from an efficient integration and it ensures better brand awareness and can effectively lead more customers towards conversion. This integration plays a crucial part in your organisation’s success.

The best possible methods for DMP and DSP to work together is by using ID matching or cookie synching where both the sides can recognize a user and another method is by data ingestion. The perfect integration of DMP with DSP offers an invaluable option to check the segment of users visiting the publishers’ websites and it will evidently prove the value of impressions obtained for every ad displayed. While DSP analyze the available digital inventory, the DMP will match information from different system of the same customer ID through ID stitching. This totally eliminates redundant data and provides precise value to target audience.

DMP Manager offers the best audience segments and sharing those segments with DSP based on customer ID reduces the number of repeated customer information. This leads in building better campaigning targets and can easily serve relevant creatives that can cause an impact in customer conversion.

CMS Integration (Content Management System) with DMP

Increase audience engagement, loyalty to your site, and viewers per page by providing an experience driven website that is relevant to audience previous web experience. Integration of DMP with Content management system (CMS) can increase the delivery of audience relevant content experience on the site. Invaluable audience insight obtained from a DMP provides a detailed pattern of audience behaviour. Perks of integrating DMP manager with CMS tools such as WordPress, Joomla, Drupal and much more is the perfect method to maximize the efficiency of content personalization, data driven marketing, precise content targeting and dynamic content creation.

Personalized content – If you are looking to deliver personalized content to the user then the integration of DMP with CMS if the perfect way to do it, deliver content according to user interest and improve engagement rate.

Progressive and dynamic content – integration of the DMP with CMS abet in creating invaluable segmentation based on audience behaviour while the campaign is in progress. This invaluable classification allows CMS to deliver tailor made content to the user as they navigate through the site.

Precise targeting with content – Real time behaviour pattern of a user can be formulated by DMP Manager based on the pages visited and actions performed by the user. Behaviours will be identified and categorized; the information will be passed on to the CMS. Based on is the content can be personalized to increase user engagement on the site.

Ecommerce with DMP

Building ideal taxonomies and perfect classification of data will allow ecommerce site to better personalize their content for providing the best user experience. A huge step in making audience as customers is the perfectly classified taxonomy that delivers customer intent clearly to you. Deliver tailor made customer experience with data driven contents that can increase revenue by folds. Data driven approach will land you the best marketing decision for any ecommerce site.

DMP Manager offers perfect integration with ecommerce sites irrespective of the back end platform the site is operating on. It may be Magento, Prestashop Bigcommerce, WOOcommerce and other eCommerce platform but the integration will be precise and will make a huge difference in the operations to follow. It makes data driven marketing simpler and increases revenue by folds by providing the best customer experience. Data driven approach is the best option available out there to perfectly execute programmatic campaigns in the competitive market.

One of the important issues faced by e-commerce industry is alarmingly increasing “cart abandonment” rate, it drastically decreases the revenue of the industry. It can be rectified by following a strict data driven approach and utilizing data to deliver personalized remarketing messages.

Data plays a vital role for companies and e-commerce stores to remarket the abandoned products and services to visitors via ads and email campaigns.DMP Manager will normalize and enrich data obtained from ecommerce sites and ensures that all correlated events and attributes are merged into one profile, therefore eliminating duplicate profiles and delivering a personalised experience to your customers.

Ad Server

Every Adtech operation requires additional agility to increase target audience and deliver subsequent ads. DMP Manager with audience data can aid in delivering the perfect creative to the targeted audience which in-turn will increase will increase conversion and amplify ROI from ad spending. Also, by serving the creatives that are related to the user can considerably reduce ad wastage. Statistical data after the implementation clearly indicates the increase in conversion rate and better user experience. The perfect integration solution for revive Ad server, dJAX Ad Server and other Ad Servers as well makes data driven advertising to reach the right audience without any hindrance.

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