Data Monetization for Lead Generation Platform

Data obtained from a company’s CRM, website and analytics are of great value to the company. It delivered better insight and will map an individual customer journey. In the present era, data is invaluable but organising data based on the insights obtained from it increases the importance and value of data to the next level.

Audience data in their fragmented form plays a less important role in the Adtech ecosystem. When data is monetized and fine-tuned, it changes the entire perspective of performance. Monetized and fine-tuned data will be the perfect match for the changing real-time needs and also makes it invaluable to marketers. Obtained data has tons of information but still it needs to be organised and then used packaged and positioned in meaningful ways that enable publishers to take advantage of expanding monetization and audience-engagement opportunities.

Highlights

Intensify Data Value
Access Quality Data
Elevate Raw Data Value
Better Audience Insight
Data that Generate Leads

DMP Manager Bridges the Gaps in Audience Data

With invaluable data you will be able to generate additional revenue streams, collecting, organising and selling first-party data brings in a lot of value to your data. By analysing company data, some important changes can be done to the company’s core business functions and improve operational performance.

Say, your company does have a pile of granular CRM data. On the other hand, there’s another company that would very much like to know their potential customer’s demographics but it has no way to gather that kind of information on its own. This is a major opportunity for your company to create a new revenue stream with the audience data you have. To do this data must be monetized and only monetized data will assist in increasing revenue.

dJAX DMP Manager with machine learning algorithms can easily monetize the data and organize information in the best possible method for better audience understanding. dJAX DMP Manager makes a measurable and positive impact on business revenue through the data Monetization.

How does DMP Manager Monetize Data

dJAX DMP Manager understands and analyze the data source and ensures that only proper and invaluable data is allowed into the system. This procedure makes your data extremely organised and proves to be a lot of value to any organisation. With the data being analyzed clearly, we also suggest the organisation to whom your data will be relevant.

  • dJAX DMP Manager segment your data into relevant categories to make it more useful.
  • With the data being organized, your data will start to look like a product that organizations want to buy.
  • Determine what insights other organizations could potentially like to get from your data.
  • You can use this insight to highlight your data to the potential buyers and help them understand its potential uses and make it more marketable.

Who can be Benefited

  • The business that has a lot of raw audience data on its hands and figuring out how to make use of the data they have collected.
  • Organizations which require turning the collected data into targetable audiences.
  • Using value-adding analysis on your raw to increase the quality of information you want to sell.
  • Creating data-driven business models that helps you to discover radically new businesses instead of adjacent businesses.
  • Determine which data points are valuable for your consumers from the data on hand.
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