Technology and advertising have grown side by side. Adtech, a system that is designed to share personal data as widely as possible, it is designed to operate optimally in a world without regulations. With such design how can it comply with GDPR? A regulation aimed to protect the protection of individual data. Every products of DMP Manager abide GDPR regulations; we engineer products that perfectly adheres GDPR regulations.
What is GDPR?
General data protection regulation [GDPR],a regulation made by the European Union mainly for protecting individuals privacy and data within the European Union and European Economic area [EEA]. The regulation addresses the issue of exporting personal data outside the European Union.
GDPR, DMP Manager and our Customers
We, at DMP Manager handle data with the utmost care and security. The building blocks of our data protection principles are well established and widely accepted; lawfulness, transparency, purpose limitations, integrity and confidentiality. Following GDPR further strengthens our existing privacy and security requirements, including requirements for notice & consent, technical and operational security measures, and cross-border data flow mechanisms.
To address customer commitments towards GDPR, we deliver our package with a set of built-in privacy and security features that gives customers the control over their personal data. This increases the trust factor among our customers.
Personal data management and protection
DMP Manager provides a set of advanced list of features that makes it easy for publishers and customers to manage their personal data. Publishers and customers are provided with an option to make alterations or remove personal data on request; also it gives them the ability to securely transfer their personal data from one place to another. When it comes to protection of personal data, we are the best in securing personal data to protect the integrity of the customer. These include capabilities like encryption, anonymization and more to protect personal data at the highest possible standard as well granular access controls that enables organizations to distinguish which individuals or groups should have access to personal data.
Key features of GDPR
The GDPR aims primarily to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
Controllers of personal data are put in place with appropriate technical and organisational measures to implement the data protection principles.
Business processes that handle personal data must be designed and built with consideration of the principles and provide safeguards to protect data.
Data subjects have the right to request a portable copy of the data collected by a processor in a common format, and the right to have their data erased under certain circumstances.
A processor of personal data must clearly disclose any data collection, declare the lawful basis and purpose for data processing, and state how long data is being retained and if it is being shared with any third parties or outside of the EEA
DMP Manager Compliance with GDPR
GDPR contradicts with the basic character of advertising industry. With the advent of programmatic and AI in the advertising industry, it has become a huge task to make the mandatory checklist for compliance with GDPR. No personal data may be processed unless it is done under a lawful basis specified by the regulation, or unless the data controller or processor has received an unambiguous and individualized affirmation of consent from the data subject. The user has the right to revoke their consent at any time.
In recent years, the AdTech industry has grown at an unstoppable rate, helping advertisers to fine-tune their target audiences and, at the same time, collecting an endless stream of data from individuals in order to do so, whether we have given our consent or not. To determine the scope of an industry of this type, all you have to do is look around to find huge number of personalities involved in the industry. Changes that are made to comply with GDPR and deliver engaging, relative creatives without any hindrance.
Prioritise quality data over quantity.
Personalisation of content according to the context.
Directly ask people about what they are interested in.
Attentive on consumer interest.
Data privacy impact assessment.
Update policies and procedures.
Notices and consent.
Data retention policy.
Be it programmatic, DMP or AI, there are strict principles implemented at DMP Manager to flow within GDPR regulations. The advancements in advertising industry can be carried forward without affecting any of the regulating laws. It is made possible and it will be followed for the future products without any exceptions.