Data Management Platform| Data Analytics Platform | Audience Insights - Djax DMP Manager

Data Management Platform

Exceptional data handling with advanced technology and futuristic design, dJAX DMP Manager offers you all the possibilities to amplify your data operations in all digital channels. Collect, analyse and segment invaluable first, second and third-party data to elevate your standard of operations in every digital sector. Well- organised collection and advanced analysis of data provide you with perfect segmentation which leads to precise audience targeting. Improve your campaign efficiency and reach the right audience at the right time with the right creative without any hindrances. We offer you the perfect platform with simple integration and interface for amplified performance during every campaign. We use advance algorithms to deliver precise data to intensify all your marketing operation for better reach and revenue. DMP Manager organises and monetize data through efficient integration with Adservers, DSPs and SSPs. Integration with various sources provides a 360-degree customer view and in-depth knowledge about audience behaviour. Using advanced machine learning algorithms DMP Manager collects vital first, second and third-party data for targeting selected audience groups in online campaigns, across channels such as search engines, social media, video and digital display. DMP Manager complies with GDPR regulations and affords consumers the required insight and control over their data usage in campaigns.

DMP Manager Highlights

Data Management

DMP Manager delivers you invaluable data to gain better insight into audience behaviour. The centralized platform provides you with information about audience interactions and engagement. Collection, analysis and segmentation of data assists in constructing an everlasting relationship with the customer and with data as a fundamental step provide a better understanding of the audience perspective. Convert the audience into customers by delivering the perfect creative. DMP Manager’s data enrichment gives you the ability to collect data from different sources, including soiled data and turn them into an actionable one with enhanced audience insights. Advanced features of DMP Manager’s data enrichment gives you an edge over the competitive market.

Audience Insight

Make smarter optimizations and targeting decisions with precise audience insight and increase your revenue with every campaign. Follow unique user from any device and understand your audience base better. Crucial insights to make campaign adjustments for better results.

Data Onboarding

Close the gap between the industry’s privacy standards and media platforms and expand your audience base for a better reach, awareness and targeting. Great leverage for gaining insights with first-party data and expand the reach by modelling audience.

Device Graph

Overcome the challenges of cross-device marketing and map users from various devices with device graph. Advertisers and Publishers are benefited from effective targeting and re-targeting features by gathering data from various devices. Improve ROI with device graph feature.

Audience Segmentation

Dynamic, highly effective and real-time audience segmentation allows you to deliver specific and audience relevant content during different stages of your campaigns. Data once segmented can be shared to Demand Side Platforms (DSP), Supply Side Platform (SSP), ad network or exchanges or other advertising platforms for better audience targeting and extending audience lookalikes.

Data Analytics

Know all about your audience, target them with the right ads. DMP Manager analytics provide you with the best options for increasing the brand reach, awareness, and conversions. Best analytical features available in the industry, accompanied by precise targeting features for better operation in every aspect. Imperative analytical features in understanding audience behavioural pattern for providing them with the perfect ad experience.

Audience Analytics

Deliver precise tailor-made reports which can intensify operational performance. Meticulous and informative reports which can elevate parameters for internal market research, enhance content personalization and strengthen your campaign performance.

Real-time Analytics

Obtain precise, detailed and live reports about campaign performance from DMP Manager. Make adjustments on the instant to amplify the reach of your campaign with perfect real-time analysis. Up-to-date data information on campaigns with clear analytical data. An excellent feedback system that is vital for making real-time changes to improve campaign performance.

Behavioural Analytics

Actionable insight for the site and content is what behavioural analytics is all about. It provides detailed analytics on pages engaging the user, and about pages that have minimal user attention and interaction. This clearly gives detailed information about popular paths thereby increasing the chances of getting more conversion and provides a better performance tracking over time.

Campaign Analytics

User engagement and behaviour can be clearly tracked with our advance features which increase the quality of leads obtained. Poor performing non targeted strategies can be removed from operation and with clear audience targeting amplified campaign performance is assured.

Data Exchange

In the digital era, the quality of data that is being used and how the data is being handled makes a huge difference in achieving success in data-driven marketing. The combination of advanced deterministic and probabilistic approach accompanied by machine learning techniques is the perfect method to obtain accurate data which is used in predictions and profile creations. It is imperative to join hands with a trusted partner who can provide invaluable data in the rapidly growing data environment. DMP Manager offers the best quality third party data out there. Agencies, publishers, advertisers and various platforms can hugely benefit from this high-quality data in their data-driven advertising. Reach the right audience in the right demographic region. Also, the cross-device segmenting option abet many imperative areas; widening the reach of every campaign, decreasing ad wastage, better buying efficiencies, increased cross-screen engagement and all this finally leads to improved return on investment (ROI). Precise data that has abundant real-time insights and options for custom segmentation for better targeting are some of our special features. DMP Manager’s Data Exchange provides instant access to high-quality data with perfectly defined segmentation.

Customized Data

Get the best blend of data according to your business needs. Our advanced technology provides you with an option to select data from a first, second and third party. Based on your business needs the data can be selected and can be activated anywhere. Irrespective of the source you can select the data.

Second and Third-Party Data- Marketplace

Gain access to the best quality audience segments across the globe. DMP Manager offers data buyers access to largest second and third-party data marketplace through standard and transparent data exchange. With the unmatched scale in the industry, we offer a unique opportunity for every publisher, agency and advertiser to make best out of data. We offer premium data that can elevate the standard of your data-driven business operations under any circumstances. A clear and perfect insight will be provided to data buyers about the data source and segmentation criteria for better targeting and optimized campaigns.