Customer Data Platform
Amalgamate the best quality customer data obtained from both online and offline sources. Aggregate and create a centralized data structure that cans effective marketing campaigns to enhance customer experience. DMP Manager unifies customer data effectively and also provides Customer Data Platform (CDP) as a complete platform which is designed with marketer-friendly interface to perform operations such as data collection, profile unification, segmentation and activation.
Identifying the true potential of entire customer data that is collected will provide a unique customer view with advance identity resolution which creates the best personalized experience. CDP brings together all the disparate data sources of a brand with machine learning technique. Invaluable data obtained through this will provide a clear insight into audience behavioural pattern and this abet marketers to enhancing advertisisng and customer experience in real time.
Need for Customer Data Platform
In the present competitive digital era it is mandatory to improve audience acquisition, conversion and retention for staying ahead in the market. To deliver the exceptional results it is crucial to understand audience behaviour and identify the customer among them to deliver the right creative. Data from various sources are collected and scaled to bring a unified single customer view for better audience understanding. This is capable of scaling personalized customer experience across all touch-points to give customer a unified experience. It does also contain the personal identifiers with which a user can be targeted with marketing messages and also track individual-level marketing results.
- Understand your audience and improve customer engagement
- Effectively convert audience into customers and cross sell to amplify share-of-wallet
- Deliver personalized customer experience.
- Disregard irrelevant, inconsistent and repetitious offers and communications across touch points.
- Collect personally identifiable, qualitative first party data.
- Integrate third party data with your first party data to enhance and add essential insight for effective segmentation.
- Best ROI guaranteed with advanced marketing analysis capabilities.
- Merge data with ease; merge eCommerce transactions, sync contact data from CRM, merge clicks, opens , events from your email campaigns and also from many more.
- Import and export data to the other marketing technologies you rely on.
dJAX Customer Data Platform is exceptional in working with both anonymous and known individuals, storing personally identifiable informations (PII) like names, postal addresses, email addresses and phone numbers. Our CDP offers seamless integration with more advertising systems thereby storing more DMP type information such as cookie IDs with audience tags. With advanced identity matching and flexible data storage dJAX CDP matches the present and future digital environment challenges. There are some crucial differences between DMP and CDP which are provided below.
|Customer Data Platform||Data Management Platform|
All of marketing: Integrates with any take actions system including Ad Tech.
Specific to advertising: Delivering better targeted ads and improves effective media buying options.
|Types of data
Principally include qualitative first party data management with negligible traces of third party data.
|Types of Data
Basically third party data management with little (anonymize) first party data.
Primarily operates on tangible customer attributes (PII) – customer ID, name, email, address etc.
Primarily keyed on anonymous digital identifiers (non PII) – cookie ID, IDFA, etc.
Typically long retention periods to enable analytics over customer lifetime
Relatively short retention periods because primary use cases are ad targeting.
Features with dJAX Customer Data Platform
Single Customer View
Unifying audience data to effectively acquire, engage, and retain customer throughout their journey.
Target high valued customers
By reaching more of the right people and converting them with the right message, increase your right customer acquisition and reduce the ad waste.
Better personalized experience
Increase the customer engagement by delivering content based on individual interests and preferences.
Build Customer Loyalty
Recognize and retain customers by improving personalized experience that increases the retention rates.
Gripping Reasons to get dJAX Customer Data Platform
Completely unified customer profile to increase the value of customer data by fold, dJAX DMP Manager delivers to you complete unified data with advance integration support for the data collected from various CRM platforms, email marketing/marketing automation solution, POS system, data warehouses and more. This deep customer insight improves business benefits and marketing strategies simultaneously.
- Unify fragmented customer data across more channels through more systems.
- Accepts large volumes of data from any source, stores it in a usable format, provide tables, and displays relationships.
- Quality enhanced customer database with the best data quality.
- Data collected from CDP is available to other systems for analysis and to manage customer interactions.
- Optimize data through predictive analysis and an intensified customer analysis to obtain better results.
- Innovative and unique methods to optimize marketing performance.