Content Personalization

Content Personalization – Improve Audience Engagement with Quality Data

Display contents and products that are preferred by each individual when they land on the webpage. When individual land on the page, with the assistance of quality data the content and products on the page, will be personalized based on the user intent. This increases the chances of conversion, improves revenue and engage the audience for a longer period of time. Content Personalisation is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer and generates loyalty in the long-run.

In recent times Content Personalization has become a top priority for marketers to have, an imperative part of the operation to improve audience engagement and conversions in through the site. Why should marketers go for it and how can it improve operational performance.  Quality data used by DMP Manager allows the marketer to understand audience preference and intent, quality data leads to better conversions. The implementation of content personalization is simple and effective for it is designed with all the platforms in the hindsight.

Customer relevancy with precise data

Recent research suggests that content personalization has improved customer focus on a particular page and it has increased conversion rate and CTR. The following image clearly describes the real-time impact of content personalization.

Content personalization is highly beneficial for publishers and marketers, it improves the relevancy of the content which the visitors see, content that pushes the visitor to spend more time on the site, improving prospects and revenue. Guaranteed increase in user engagement with improved brand loyalty and overall strategy for operation.  Marketers can also use DMP Manager and enhance brand recognition, customer loyalty, and sales. For effective content personalization, marketers and publishers must know precise information about their customers, visitors, leads and other audience through an advanced DMP. Organize data and build audience groups and, finally, activate that data by sending it to other platforms.

Incorporating content personalization in marketing operations has numerous benefits. Deliver content relevant to the user; improve engagement, brand awareness, and loyalty. Targeting ads more effectively can increase sales because it enables us to show the right ads to the right customers at the right times. In addition, it can decrease the ad spend because it reduces the number of ads that are sent to customers who will not be interested in them and, therefore, not make a purchase.

Personalization generates uplift across all channels

The recent reports on content personalization suggest that when ideal data and audience preference-based personalization can account for quick conversion. The study also mentioned that content personalization marketing was found to generate the biggest conversion, as 39% of marketers reported seeing a ‘major uplift’ from it, while just 7% reported no impact. This proves the benefits of content personalization during the consumer consideration stage, especially given the fierce competition within the e-commerce space.

In-depth information about customer interest, online shopping history and more can assist marketers in serving the right creatives to them, whether creatives are delivered through website banners, sponsored social media posts, emails or some other medium. For multiple kinds of products, send the same ad to the whole audience, only a relatively small percentage will likely be interested in it. Personalized ads served will increase the likelihood that those ads will be relevant to the customers who see them. This increased relevancy improves the chances that the ad will lead to a sale.

Dynamic and real-time personalization

Based on the preference and behavioral pattern obtained from DMP data the delivery of personalized content can be improved. This allows marketers and publishers to gain audience loyalty and at the same time improve revenue. Meanwhile, the majority of real-time data used for personalization are contextual signals which are highly effective.  Use the audience profiles in DMP Manager to suggest products to customers who visit your website. Rather than display a generic set of products, you can show a customer only products related to items they’ve purchased or viewed in the past. Also, send personalized coupons and special deals about products they are likely to buy. The below pictorial representation gives a clear idea of how personalization can change the way of delivering creative in real-time and also how to improve the reach of products.

Engagement rates for marketers and publishers who incorporate personalized content programs tend to be higher than those who do not. Again, despite recognition that personalized content is an effective tactic, the report also indicates that many still settle for basic implementation. These personalization tactics having the greatest potential to drive business goals and elevate business operations to the next level.

While there is certainly a demand for greater personalization, that doesn’t mean consumers are entirely confident in brands’ data privacy policies. There’s still hesitation, and it largely occurs when people feel like they’re in the dark or can’t clearly see the value in sharing data. As long as there are tangible benefits (and permission) involved, however, intelligent personalization can spur on consumers to act.

Conant Personalisation doesn’t only increase the chances of conversion but also has a wide range of benefits which includes better customer relationships, measurable lift in business results and achieve superior consumer experience.

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