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Every marketer is expecting a successful marketing campaign in every run and is it really not that simple to achieve. There are a lot of factors that come into play in determining the successful run of the campaign, a major part of it is finding the right audience. There are tools available for marketers to […]

Digital marketers are fully aware of the benefits of the data management platform. Majority of the marketers are using it make a great impact in the market. Data management platform enables the marketers to unify and use data to target the right audience in the market at the right time. The hype around DMP is […]

Data in the digital era plays a crucial role in determining the efficient operation of public sectors. They help public sectors in achieving their strategic objectives and meet the expectations of every individual constituent. Every operator in the sector has realized the value of data, almost 87 percent of the agencies are considering data to […]

Healthcare sector is a unique structure of its own and is booming at a very rapid rate. The requirement to manage efficient customer care and deliver medicines according to the need can be handled efficiently with the help of a proper data management platform. As the requirements increase, the need for platforms to efficiently handle […]

Big names in advertising technology (adtech) and marketing technology (martech) are leaning towards various channels that can integrate different shopping channels, it is used as a method to define, implement and measure the reach of their marketing strategy and media spend.  An important role for Adtech and martech players is offering delightful experience to customers […]

As the use of electronic gadgets has increased tremendously over the years, there is a huge chunk of data to be collected, from macro to micro, how data is collected, processed and stored is an astounding part of the digital environment. When compared with data that are received in the past, today the amount of […]

Receiving real-time data can improve customer experience irrespective of the field, even in the high flying airlines. An ideal method to improve customer satisfaction is by fixing the flaws fast. For is all to go smoothly, data must be collected effectively and then process into actionable information which can benefit both customer and staffs. Real-time […]

One of the largest and time-consuming businesses around the world is construction, and like every other business, time and money saving steps are most welcomed in the construction industry. The amount of time and effort that is required to manage a flawless construction project is beyond imagination. Starting from workers to logistics the whole process […]

Real estate has been using the same boring and outdated method for a long time; it is now time for the revolution. Data Management Platform is ready to change the course of a real estate. Real estate industry is getting ready to welcome the change, following the course of many other industries that are knee […]

There is an imperative role for Data Management Platform (DMP) in every organisation, with its ability to store and manage the huge amount of data. The value of DMP in the long term process is based upon its ability to take appropriate actions with customer information that is obtained.  The method by which data obtained […]