Author: dmpmanager

Digital management Platform plays a vital part in reaching the right audience with the perfect creatives, the technological developments in digital advertising is placed on the foundation of DMPs. Ensuring better reach and brand awareness the platform is designed for aiding marketers and publishers to reach their pinnacle of success. But there is a catch, […]

Data Management Platforms (DMPs) play a critical role in an organization’s ability to store and manage immense first party data. However, the long-term value of a DMP ultimately comes from how you take action with that customer information. The ability to access and leverage data efficiently is what turns a DMP from a data-storage warehouse into a marketing machine. A […]

In the digital landscape, data is climbing the steps to the throne. With so much data available, all the paths of growth now rely on how data is being used. Data gathering and reporting enhance the knowledge about data subjects, like behaviour pattern and traffic sources, delivering practical results based on the available data are […]

Every marketer is expecting a successful marketing campaign in every run and is it really not that simple to achieve. There are a lot of factors that come into play in determining the successful run of the campaign, a major part of it is finding the right audience. There are tools available for marketers to […]

Digital marketers are fully aware of the benefits of the data management platform. Majority of the marketers are using it make a great impact in the market. Data management platform enables the marketers to unify and use data to target the right audience in the market at the right time. The hype around DMP is […]

Data in the digital era plays a crucial role in determining the efficient operation of public sectors. They help public sectors in achieving their strategic objectives and meet the expectations of every individual constituent. Every operator in the sector has realized the value of data, almost 87 percent of the agencies are considering data to […]

Healthcare sector is a unique structure of its own and is booming at a very rapid rate. The requirement to manage efficient customer care and deliver medicines according to the need can be handled efficiently with the help of a proper data management platform. As the requirements increase, the need for platforms to efficiently handle […]

Big names in advertising technology (adtech) and marketing technology (martech) are leaning towards various channels that can integrate different shopping channels, it is used as a method to define, implement and measure the reach of their marketing strategy and media spend.  An important role for Adtech and martech players is offering delightful experience to customers […]

As the use of electronic gadgets has increased tremendously over the years, there is a huge chunk of data to be collected, from macro to micro, how data is collected, processed and stored is an astounding part of the digital environment. When compared with data that are received in the past, today the amount of […]

Receiving real-time data can improve customer experience irrespective of the field, even in the high flying airlines. An ideal method to improve customer satisfaction is by fixing the flaws fast. For is all to go smoothly, data must be collected effectively and then process into actionable information which can benefit both customer and staffs. Real-time […]