Author: dmpmanager

Regulations related to data privacy are emerging around the globe. Regions, countries and even individual states worldwide are formulating and implementing new data privacy regulations to handle this data era. All the industries in the digital space expected GDPR compliance to handle data privacy effectively, but the passing of the “California Consumer Privacy Act (CCPA)” […]

Business world thrives on data. Everything a user does on a website or mobile application generates data. It’s up to a marketer how he/she can leverage this data to create a strategy and boost conversion. It’d be a big mistake to let go of data without carefully evaluating it. Here, evaluation means extracting all the necessary […]

The leading data management platform provider in the digital space, DMP Manager is gearing up to attend the best Affiliate Summit in New York City on August 11, 12 and 13,2019. As a pioneer of Data management platform we are more than happy to share and receive ideas in the biggest affiliate summit of the […]

Digital management Platform plays a vital part in reaching the right audience with the perfect creatives, the technological developments in digital advertising is placed on the foundation of DMPs. Ensuring better reach and brand awareness the platform is designed for aiding marketers and publishers to reach their pinnacle of success. But there is a catch, […]

Data Management Platforms (DMPs) play a critical role in an organization’s ability to store and manage immense first party data. However, the long-term value of a DMP ultimately comes from how you take action with that customer information. The ability to access and leverage data efficiently is what turns a DMP from a data-storage warehouse into a marketing machine. A […]

In the digital landscape, data is climbing the steps to the throne. With so much data available, all the paths of growth now rely on how data is being used. Data gathering and reporting enhance the knowledge about data subjects, like behaviour pattern and traffic sources, delivering practical results based on the available data are […]

Every marketer is expecting a successful marketing campaign in every run and is it really not that simple to achieve. There are a lot of factors that come into play in determining the successful run of the campaign, a major part of it is finding the right audience. There are tools available for marketers to […]

Digital marketers are fully aware of the benefits of the data management platform. Majority of the marketers are using it make a great impact in the market. Data management platform enables the marketers to unify and use data to target the right audience in the market at the right time. The hype around DMP is […]

Data in the digital era plays a crucial role in determining the efficient operation of public sectors. They help public sectors in achieving their strategic objectives and meet the expectations of every individual constituent. Every operator in the sector has realized the value of data, almost 87 percent of the agencies are considering data to […]