Behavioral Marketing is method to strengthen advertising campaigns by targeting the campaigns based on marketers preference. This method uses users’ personal information and online behavior patterns to deliver more relevant ads. So advertisers and publishers can target customers based on their behaviors across different websites. This increases the sales revenue as well as brand awareness. […]
Month: December 2020
Identity Resolution by dJAX dmpmanager
Recognizing the Audience and Audience addressability is a greater challenge in delivering a seamless customer experience. Knowing about your customer well will help to create sustainable loyalty between a customer and a product.What ever the device or channel the user had come in, identifying your audience across touch points will facilitate a seamless individual journey. […]
Cookieless Audience Tracking
Tracking customers without the third-party has become mandatory as many browsers planned to phase out third-party cookies. Apps or the tracking pixel which are cookie based will not be able to track the user activity or journey anymore. Now, it is time for them to find an alternate way to track users without relying on […]