What is Behavioral Marketing? How dJAX DMP help to achieve this?

Behavioral Marketing is method to strengthen advertising campaigns by targeting the campaigns based on marketers preference. This method uses users’ personal information and online behavior patterns to deliver more relevant ads. So advertisers and publishers can target customers based on their behaviors across different websites. This increases the sales revenue as well as brand awareness. […]

Identity Resolution by dJAX dmpmanager

Recognizing the Audience and Audience addressability is a greater challenge in delivering a seamless customer experience. Knowing about your customer well will help to create sustainable loyalty between a customer and a product.What ever the device or channel the user had come in, identifying your audience across touch points will facilitate a seamless individual journey. […]

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