Marketers use the processed data to plan and automate their advertising. They can use the information to aid their cross platform advertising and make sure they get the most out of their campaign. Likewise the publishers enjoy data security and an increased CPM with dJAX Data Management Platform.
Data can be a compilation of first party data, second party data and third party data. Data is robust, dynamic and constantly updated
Divide the market into parts or segments, based on specific attributes. Marketers to arrive at a baseline profile of their intended audience.
Integration with third-party audience data source to acquire anonymous data to achieve higher precision with targeting campaigns.
Customized re-targeting campaigns that can be implemented based on collected data on the user’s specific activities and behaviours.
Better understanding of the type of users data from DMP. Also, control data assets, monitors its usage and increases the CPM.
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